- Guide for Developing an MSKTC Social Media Plan: This document is a go-to reference for researchers to navigate different social media platforms and to plan, execute, monitor and optimize their social media efforts;
- MSKTC Social Media Development Workbook: This workbook accompanies the Guide to help researchers work through all aspects of a social media plan to communicate about their research;
- MSKTC Social Media Development Content Calendar: This Excel sheet helps researchers map out their use of social media by adapting it to the frequency with which they plan to use social media.
In addition to the webinar and tools developed by MSKTC, a web clinic on social media analytics was held to review the types of analytics available for three platforms: Facebook, Twitter, and Pinterest. Participants discussed how to use that data to inform and improve research dissemination and outreach through social media. The web clinic introduced best practices in using analytics, measuring engagement through analytics, creating data reports, and knowing what questions to ask of the researcher’s organization if they do not manage their own social media platforms. A recording of the web clinic is available here: http://www.msktc.org/Model-Systems-Grantees/webinars.